How to Pitch Your Copy and Get Noticed by Clients

When you're starting your career as a copywriter, one of the biggest challenges is getting noticed by clients.

Whether you're a freelancer or looking to work with agencies, crafting a pitch that stands out is essential to getting hired.

Your pitch is your opportunity to show potential clients the value you can bring to their business and demonstrate your unique skills. If done correctly, a strong pitch will help you land projects, build your reputation, and grow your career.

In this blog post, we’ll go over strategies to help you craft a compelling pitch that resonates with clients, demonstrates your expertise, and ultimately leads to new business opportunities.

Step 1: Understand the Client's Needs and Pain Points

Before you pitch, it’s critical to understand the business you're reaching out to. Great copywriting always starts with knowing your audience - and this is just as true when you're pitching. The better you understand the client’s challenges and goals, the better your pitch will be.

Key Points to Research:

Know Their Business: Take time to research the company you're pitching. Understand their brand, their mission, and the market they operate in. The more you know about their industry and competitors, the more valuable you’ll appear as a copywriter.
Identify Pain Points: Does the company have a weak call to action on their website? Are their email open rates low? Are their landing pages underperforming? Knowing these issues allows you to pitch yourself as a solution to their problems.
Understand Their Target Audience: Every business has a specific target audience. If you're pitching for a client, demonstrate that you understand their ideal customer and how to speak to them effectively. This will show that you're not just a good writer but a strategic partner who knows how to generate results.

Step 2: Personalize Your Pitch

A personalized pitch will stand out more than a generic one.

It’s crucial to show potential clients that you have invested time and effort into understanding their business and needs.

The more personalized your pitch, the more likely it is to capture attention.

Tips for Personalizing Your Pitch:

Mention Specifics: If you’re pitching to a business, reference something specific about their brand or product that you can improve. For instance: “I’ve noticed that your homepage lacks clear calls to action. With my copywriting, I can create more compelling CTAs that encourage users to take action.”
Tailor Your Message: Avoid using a one-size-fits-all approach. Address the client’s specific challenges and explain how your writing will directly solve those problems. The more you can align your skills with their needs, the stronger your pitch will be.
Introduce Yourself with Context: Explain briefly who you are and why you’re the perfect fit for their business. This could be by mentioning a relevant past project, a shared interest, or a personal connection. For example: “I’ve helped businesses in your sector double their conversion rates through strategic copywriting.”

Step 3: Showcase Your Skills and Experience

Once you’ve caught the client’s attention, it’s time to show them what you can do.

Your pitch should highlight your writing experience and skills in a way that directly correlates to the client’s needs.

Don't just say you're a great copywriter - prove it.

How to Highlight Your Skills:

Provide Examples: Show how your copy has led to results. If you have previous work that’s relevant to the client’s business or industry, include it. “Here’s a landing page I wrote that helped [Company] boost conversions by 25%.”
Focus on Benefits: When talking about your experience, always frame it around the benefits to the client. For instance, instead of saying, “I have experience writing email copy,” say, “I’ve written email copy that led to a 40% increase in open rates and a 20% increase in conversions.”
Include Testimonials or Case Studies: Social proof goes a long way in convincing clients that you can deliver on your promises. If you’ve worked with clients before, include a testimonial or case study. These build trust and credibility.

Step 4: Make a Strong Offer

A strong offer is key to making your pitch stand out. Don’t just leave your pitch open-ended—offer something concrete that demonstrates the value you bring.

How to Structure Your Offer:

Be Clear About What You Offer: Let them know exactly what you can do for them. For example, “I’ll provide you with optimized copy for your homepage and three email sequences to help convert leads.”
Offer a Trial or Pilot Project: If the client is hesitant to commit long-term, propose a smaller, one-time project to demonstrate your abilities. “I’d love to start with a one-page sales letter to show you my writing style.”
Incorporate Urgency: Clients are more likely to act if there’s a sense of urgency. You could offer a special discount or a limited-time bonus for acting quickly. For example, “Sign up for my services this week and receive 10% off your first project.”

Step 5: End with a Clear Call to Action

Examples of CTAs:

“Let’s schedule a 15-minute call to discuss how I can help with your project. You can book a time here: [Insert link].”“Please let me know if you’d like to move forward with the proposal or have any questions about my offer.”

The key is to make it as easy as possible for the client to take the next step.

Step 6: Follow Up Professionally

Sometimes, clients need a little nudge. If you haven’t heard back after sending your pitch, don’t be discouraged. A polite follow-up can help keep your offer top of mind.

Tips for Effective Follow-Ups:

Keep It Friendly and Professional: Your follow-up email should be polite and brief. You could say something like, “Just wanted to follow up on my previous message regarding the copywriting proposal. Let me know if you have any questions or would like to discuss further.”Offer Additional Value: If you haven’t heard back, consider adding more value in your follow-up. You could share a case study, an article, or a relevant example of your work that could help push the client to make a decision.

Conclusion: Perfecting Your Pitch

Mastering the art of pitching your copywriting services takes time and practice. However, by tailoring your pitch, highlighting your skills and experience, making a clear offer, and following up professionally, you can increase your chances of landing new clients.

Remember, your pitch is not just about selling your services; it’s about demonstrating how you can help solve the client’s problems and create real value for their business.

In the next blog, we’ll discuss how to develop a strong brand voice in your business copywriting. Stay tuned!